QnA Maker is a bot building tool for non-developers. It makes bot creation and training as easy as copying and pasting or filling out a table. Tools to build bots are almost entirely targeted at the skilled developer. QnA Maker allows the entire team, including designers and content creators, participate in the bot development process. 

Contribution: UX Design, Visual Design, User Research.

With: Colleen Estrada, Jeremy Cristiano.


User can build, train and publish a simple question and answer bot based on FAQ URLs, structured documents or editorial content.



The tool looks through user’s links and documents and creates a knowledge base. Knowledge base is the “brain” of the service. User can correct and add to this information.



User can test and refine responses using a familiar chat interface as well as train the bot using data from real customer interactions.