Client: Mattel

Project: Face tracking technology transforms Barbie Digital Makeover into an augmented reality mirror. There are three ways to play:

  • Slide your iPad into Barbie Digital Makeover console and give yourself a mess-free virtual makeover
  • Try on different pre-designed looks
  • Take pictures and customize your photos using virtual stickers, frames and more.

Role: Visual design, illustration, participation in UX design, production.

See it in action:

In the photos below I’m working on creating and adjusting “live” accessories (glasses and hair pieces), from the low-resolution trial images to the final polished looks. 

First try of putting in glasses and hair accessories.

First try of putting in glasses and hair accessories

Figuring out glasses. No lenses yet. Size isn't right either :)

Figuring out glasses. No lenses yet. Size isn’t right either 🙂

Example of final glasses and hair accessory

Example of final glasses and hair accessory

In the next photo I’m working on a “mask” (ready-to-wear look) that also includes a hair accessory.

Example of a

Example of a “mask” (ready-to-wear look)

Working on the Photo Finish section of the app (scrapbook experience).

Photo Finish section of the app. Working on frames and stickers.

Photo Finish section of the app. Working on frames and stickers.

photoFinish

Example of a layout template for the Photo Finish section of the app

photoFinish_2

Example of a layout template for the Photo Finish section of the app

Designing the Store screens

Barbie Digital Makeover Store Front

Barbie Digital Makeover Store Front

Ready-to-Wear looks and Masks

Barbie Digital Makeover Store: Ready-to-Wear Looks and Masks

Awards:

  • Ranked #1 free iPad app by iTunes in Entertainment category
  • Ranked #1 in App Store in 6 countries
  • Ranked in the top 5 overall in the App Store in over 20 countries
  • Selected as a “New and Noteworthy” app in the App Store
  • Rated 5 stars across all categories in TimeToPlayMag.com
  • Raving reviews at a top industry event, ToyFair from Mashable, PSFK, Super Kids, Ubergizmo, ABC News, AOL On Tech, Kidscreen and more.