Client: Haylie Pomroy and Penguin Random House

Project: The Burn is an iPhone and iPad app based on the Haylie Pomroy’s book, The Burn. It is designed to be a stand-alone app as well as a companion tool for the book. It is for those who need a weight-loss intervention or to simply re-attain balance in their bodies. The app offers a symptom checker to help users choose one of the three Burns that is best suited for them at the moment. The My Day section of the app offers a ready-to-go plan of attack as well as the ability to customize it to users’ specific needs.

Role: UX design, visual design.

First attempts at figuring out parts of the user flow. Initial sketches before the official UX documents

First attempts at figuring out parts of the user flow. Initial sketches before
the official UX documents

First attempts at figuring out parts of the user flow (customizing meals and shopping list). Initial sketches before the official UX documents

First attempts at figuring out parts of the user flow (customizing meals and shopping list). Initial sketches before the official UX documents

My Day screen from the first prototype

My Day screen from the first prototype

iPhone: Burn's Hub

iPhone: Burn’s Hub

myDay_iPad

iPad: My Day

burnPlanner

iPhone: Symptom Checker after taking the questionnaire

Awards:

  • Featured by Apple in Best New Apps for iPad