Client: Mattel
Project: Barbie Fashionistas is an app for iPhone and iPad. Girls are invited to mix and match trendy looks on their favorite Fashionistas dolls in the Dressing Room and to create their own custom designs in the Design Studio which they can later try on. The Dressing Room offers the fabulous free play of creating fashionable looks with the swipe of a finger. The exciting twist is that girls can use their fingers or a ring accessory to transform outfits. It’s a fun mixture of two different worlds, physical and digital.
Role: Visual design and production.
Fashionistas Dressing Room
Fashionistas Design Studio
Info screen about the rings
Irina Smolyanskaya 